Looking at people as a whole and helping them is the core of the Diakoniewerk Neumünster Foundation. With a group-wide communications strategy, new brand image and new umbrella brand, the foundation is putting this attitude at the center of its identity. The brand is becoming a platform to strengthen relationships with people and lead the organization into the future. This project was created and ideated by Timo Lorch and a great team of individuals. My role in this project was Design Director. Supporting the team to make the brand Gesundheitswelt Zollikerberg the reality it is today.