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KING JAMES
Corporate Happiness
Current research suggests that Placebos work even better when the user knows it's a placebo. So for the festive season of 2016, King James gave clients the optimum level of Corporate Happiness through a range of placebos for just about every workplace niggle.
First, we sent our clients prescriptions for our Corporate Happiness range. They could then order the placebos they felt they would need most in 2017. For example, for fast relief from bad vibes and negativity, try an Attitude Adjuster. Or eliminate any form of weakness, pop a Big Girl Panties.
These became so popular that King James had to keep
stocking them up for a few years.










Creative Director/CEO
Alistar King
Senior Designer
Bianca Berger
Content
Alistar King
Agency
King James Group
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