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BETTERHOMES

Brand Design

Betterhomes is Switzerland's largest independent real estate agent. The brief was to refresh the brand. Keep the brand recognisability but bring it into the modern world. We made the logo bold and solid, just like a modern Swiss house. We chose complementary typography and added to their original colour palette. We only created the branding and brand guide, 
the website and execution was done by Betterhomes internally. 

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We give the logo meaning through integrating an abstract modern house shape with sharp geometric lines. Keeping the magenta for brand recognisability and creating an icon for digital and social application. 

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Creative Director

Rene Karrer

Art Director

Bianca Berger

Agency

Rosarot

© 2024 by Bianca Berger

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