Axpo was in need of a brand refresh. After reviewing the brief and supporting documents it was clear they needed a brand new visual language. It was brave to present something completely new instead of an update. But it worked.
The concept: A brand that is alive, that is constantly moving and evolving. Full of energy. Filled with colour, bringing emotion, vibrancy, and personality to the brand, this is a brand that feels. The power lies in the X. It expresses and releases a sense of energy. It‘s powerful and bold. Every impulse it gives brings a sense of inspiration which brings your employees and customers closer to the brand.
A soft neutral pallette brings a feminine touch to the brand. A complimentary contrast to the bright colours of the branding. A soft, welcoming, and positive feeling is portrayed
The colours are inspired by the various energy sources from Axpo.
Using shapes taken from the logo, we create a
distinctive Axpo visual language. A vibrant graphic
style that with or without the logo, still visually
represents the Axpo brand.
The graphic elements can be applied in a free
and dynamic way to strengthen the layout.
